Do you know what is SEO? If you own a website you should know, otherwise you are missing out on an enormous amount of traffic and success!
Search Engine Optimisation (also known as SEO) is a very powerful and effective online marketing strategy. SEO is what makes your website rank either high or low in the Google search results page (SERP) for certain keywords. Now it is very difficult to actually achieve a high ranking position in the SERP’s for keywords simply by ‘existing’ as a business. This is where SEO agencies come in. A search marketing agency will tweak and optimise your website, and if done correctly, this will get your website listed in high positions on page one on Google. When implemented in a quality manner, search engine optimisation can be extremely effective and drive large amounts of organic traffic (potential customers) to your business website, resulting in more sales for your business.
Digital marketing agencies offering SEO can really help your business, whether you are a large corporation or a small startup. Online search marketing is so powerful and will always get you more traffic. This is mainly because there are just so many people using search engines to look for products and services, not just locally, but internationally. It is becoming increasingly important for businesses to hire experts who can optimise their websites to indeed rank well. Many people believe that soon, all shopping and researching will be done online only. So if your business cannot be found online, then how are you going to get customers and grow?
SEO is not something that can be achieved overnight. It can take months and sometimes even over a year (depending on the competitiveness of your chosen keyword) to rank a website on page one of SERP’s. So search engine optimisation is a long process. But that is not something you as a business owner should be worried about. You should be worried about the ROI you will gain from an SEO service and having more online visibility. Out of all the different internet advertising techniques out there, SEO is 100% one to very strongly consider.
Search engines like Google, Yahoo! and Bing are constantly upgrading small parts of their algorithm. Meaning that a strategy which may have worked yesterday, won’t work today. Although this is probably not going to hurt your business, you could see your website gradually moving down in the SERP’s. Because of this, your website should regularly be checked by an SEO specialist to make sure it is still optimised properly and up to search engine standards. If this is not done, you could see your website move from page one, to page five (for example) a very, very small amount of people will find it, negatively affecting your sales.
The algorithms used by search engines like Google are extremely complex, mathematical and as mentioned before, always change. This is why it is not wise for a business owner to attempt to optimise their own website if they are not experienced in SEO. Search engine optimisation is very hard and takes a long time to learn. The last thing a business owner wants is for Google to give their site a penalty for over-optimisation as it is very hard to come back from this. A penalty will mark your site as spam and Google will not rank your website anywhere near page one. Making you lose most of your online customer base.